{"product_id":"9789819654178","title":"Pandemic Diaries A Casebook of Corporate and Society Practices","description":"\u003ch1\u003ePandemic Diaries\u003c\/h1\u003e\u003ch2\u003eA Casebook of Corporate and Society Practices\u003c\/h2\u003e\u003ch3\u003eSoumik Gangopadhyay | Soma Sur | Rabin Mazumder | Saugat Ghosh\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Green Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eThis book provides valuable insights into the challenges faced by businesses striving for survival during the COVID-19 pandemic. It presents the grave issues encountered during the pandemic, highlighting the threats and the strategies adopted to seize opportunities in adversity. Through a case-based approach, the book explores recent trends, issues, and best practices in Corporate Governance, Corporate Social Responsibility, Information Technology, Psychological Stability, Marketing, Human Resource Management, and Sustainability.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eThe primary objective of this book is to help readers comprehend the strategic management practices essential for business survival during times of crisis. It examines the innovative approaches and practices adopted by businesses during the pandemic and evaluates their effectiveness in ensuring sustainability. The authors analyze sustainable issues from both subjective and objective dimensions, offering a comprehensive understanding of sustainable practices in the corporate world.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eEach chapter of the book presents strategic applications of innovative practices and trends in various management fields. The narratives present strategic case studies in marketing management, human resource management, financial management, and supply chain management, providing valuable insights for aspiring managers, practitioners, and researchers alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp style=\"margin-top: 0in; background: white;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: #212529;\"\u003eSoumik Gangopadhyay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: #212529;\"\u003e, BBA Professor at IEM-Kolkata, holds a PhD, MBA (Marketing \u0026amp; Health Systems), and Bachelor of Pharmacy. With 23+ years' experience in academia and industry, he's trained senior defense personnel and corporate executives (CESC, Eli Lilly, etc.). He's published in indexed journals (Indian Journal of Marketing, etc.) and reviewed for journals like \"Health Education.\" He's authored\/edited book chapters and an edited book on sustainable management. Awards include Excellence in Research (2022-23) and ZYDUS CADILA Gold Medals.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"margin-top: 0in; background: white; box-sizing: border-box; margin-bottom: 1rem; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: #212529;\"\u003eSoma Sur\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: #212529;\"\u003e, former Dean of Xavier Business School, Kolkata, has 30+ years' experience in postgraduate management. A PhD and MPhil in Management, she holds an MBA in Marketing and BSc (Physics). She's coordinated PhD programs, trained in organizations (NKDA, NTPC, etc.), and published in national\/international journals. She's authored\/edited books, including one on sustainable management, and reviewed for various publishers. She's presented at international conferences (Loyola Marymount, etc.).\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eDr. Rabin Mazumder\u003c\/strong\u003e is a Professor and Head of the Business Administration Department at IEM Kolkata. A PhD in Management and MBA in Marketing, he holds an MSc in Economics. He is a prolific researcher publishing in leading journals (Journal of Retailing and Consumer Services, etc.) on consumer behavior, marketing, and policy. He's a series editor for \"Contemporary Management Practices\" and has authored\/edited multiple books. He's presented at national\/international conferences and supervised industrial projects.\u003c\/p\u003e\r\n\u003cp style=\"margin-top: 0in; background: white; box-sizing: border-box; margin-bottom: 1rem; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: #212529;\"\u003eSaugat Ghosh\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: #212529;\"\u003e, Assistant Professor at Xavier Business School, holds a Master's in English and Business Management, and a PhD in Business Management. He's published extensively in international journals and edited books, authored a book on brand personality, and presented at international conferences (IIT-Delhi, Clute Institute). He's received Best Paper awards and has experience guiding doctoral scholars.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 June 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819654178\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e412\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":51033400246412,"sku":"9789819654178","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819654178.jpg?v=1782489370","url":"https:\/\/lateknightbooks.com\/products\/9789819654178","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}