{"product_id":"9789819671045","title":"Marketing to the Base of the Pyramid: Towards a Sustainable Business Future","description":"\u003ch1\u003eMarketing to the Base of the Pyramid: Towards a Sustainable Business Future\u003c\/h1\u003e \u003ch2\u003eSingh, Ramendra; Wani, Tahir Ahmad\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; background: white;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #222222;\"\u003eThis book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP). \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eIt\u003cspan style=\"color: #222222;\"\u003e explores multifaceted dimensions related to sustainable practices such as sustainable consumer behavior, marketplace literacy for low-income and low-literate consumers, innovation and BoP and emerging markets, bridging vulnerability and sustainability, inclusive marketing practices, and how to bridge the economic, social and environmental aspects of sustainability. These chapters have been authored by the best marketing scholars working in the domain of marketing at the base of the pyramid, including scholars \u003c\/span\u003ewho\u003cspan style=\"color: #222222;\"\u003e actively promote bottoms up approach to \u003c\/span\u003eenhance\u003cspan style=\"color: #222222;\"\u003e well-being and prosperity of subsistence marketplaces. Primarily aimed at marketing scholars, another important objective of this edited book is to reach out to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, or even how they can purchase\/source products and services from poor producers. Professional associations such as ASSOCHAM, CII, FICCI, AIMA, AMA would also find many relevant takeaways in the book, as would academicians and policymakers of developing nations in Asia, Americas and Africa.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-08-12\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789819671045\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-96-7105-2\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 187.0\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":44309901344908,"sku":"9789819671045","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819671045_5db73fd1-7f24-430d-b74e-3989f2676778.jpg?v=1768338767","url":"https:\/\/lateknightbooks.com\/products\/9789819671045","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}