Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

Yuan, Ruizhi; Liu, Martin J.

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

Details

Published by: Palgrave Macmillan

Publication Date: 2024-10-15

Format: Hardcover

ISBN-13: 9789819754038

DOI: 10.1007/978-981-97-5404-5

Dimensions: 210cm x148cm

Pages: 206