Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2022, Volume 1

Reis, José Luís; Del Rio Araujo, Marisa; Reis, Luís Paulo; dos Santos, José Paulo Marques

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details

Published by: Springer

Publication Date: 2023-09-05

Format: Hardcover

ISBN-13: 9789819903320

DOI: 10.1007/978-981-99-0333-7

Dimensions: 235cm x155cm

Pages: 695