{"product_id":"9789819940004","title":"Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice","description":"\u003ch1\u003eTransmedia Brand Storytelling: Immersive Experiences from Theory to Practice\u003c\/h1\u003e \u003ch2\u003eSutherland, Karen E.; Barker, Richie\u003c\/h2\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003eThis book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-10-05\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789819940004\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-99-4001-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 281\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":44677108138124,"sku":"9789819940004","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819940004.jpg?v=1776869602","url":"https:\/\/lateknightbooks.com\/products\/9789819940004","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}