{"product_id":"9798216463207","title":"Practical Guide to Ethics in Public Relations","description":"\u003ch1\u003ePractical Guide to Ethics in Public Relations\u003c\/h1\u003e\u003ch3\u003eJamie Ward | Regina Luttrell | Arien Rozelle\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Public Relations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eWorking in public relations involves daily opportunities to make ethical decisions. You might need to advise a client on disclosing corporate connections or advocate for honesty when working with the media. Knowing how to handle these questions is essential to a successful career in the industry.\u003cbr\u003e\u003cbr\u003eApplying foundational ethical frameworks to real-life cases, this guide empowers you to navigate the delicate balance of values and demands within public relations and media practice as a whole. \u003cbr\u003e\u003cbr\u003eBrimming with case studies, practitioner advice, practical ethical dilemmas, the second edition features content on\u003cbr\u003e-Generative AI in PR practice (disclosure, authorship, transparency, and accountability)\u003cbr\u003e-Synthetic media\/deepfakes, misinformation, and content verification\u003cbr\u003e-Data ethics, privacy, and consent in audience targeting and personalization\u003cbr\u003e-Algorithmic bias, fairness, and equity in campaigns and measurement\u003cbr\u003e-New and updated cases drawn from both industry and classroom contexts\u003cbr\u003e-Governance frameworks, practitioner checklists, and updated teaching aids (slides, discussion prompts, and assignments)\u003cbr\u003e\u003cbr\u003eFor future public relations professionals, advocating for ethical practices moves the industry forward and makes it a sustainable and rewarding career path. This guide sets you on the path to ask the hard questions and make the best choices.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eJamie Ward \u003c\/b\u003eis Assistant Professor of public relations at the University of Toledo, USA.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRegina Luttrell \u003c\/b\u003eis Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eArien Rozelle \u003c\/b\u003eis Assistant Teaching Professor in the public relations department of the S.I. Newhouse School of Public Communications at Syracuse University, USA.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 July 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798216463207\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":62308166467724,"sku":"9798216463207","price":31.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_18bad279-7cf1-42d5-ae98-33fbdec2b95e.jpg?v=1791347554","url":"https:\/\/lateknightbooks.com\/products\/9798216463207","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}