{"product_id":"9798216490067","title":"Gotta Study ’Em All Understanding the Cultural Impact of 30 Years of Pokémon","description":"\u003ch1\u003eGotta Study ’Em All\u003c\/h1\u003e\u003ch2\u003eUnderstanding the Cultural Impact of 30 Years of Pokémon\u003c\/h2\u003e\u003ch3\u003eSamuli Laato | Elina Koskinen | Piotr Siuda\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eGotta Study 'Em All \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eis a scholarly exploration of Pokémon as the world's most valuable media franchise and a cultural icon during its thirty years of existence 1996-2026.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAccording to figures published by \u003ci\u003eTime\u003c\/i\u003e magazine (2024) and \u003ci\u003eStatista\u003c\/i\u003e (2021), Pokémon is currently the world's most valuable media franchise. Pokémon encompasses console and mobile games, animated series, movies, trading cards, and various other merchandise. Celebrating its 30-year anniversary in 2026, Pokémon today is a globally known cultural icon.\u003cbr\u003e\u003cbr\u003eThis book consists of a range of scholars that explain from various perspectives the popularity and motivational pull of the Pokémon franchise. The chapters are divided into four sections: “Pokémon as lasting phenomenon” focuses on what characteristics and dimensions of Pokémon have contributed to its generational prevalence; “Building blocks of the Pokémon franchise” explores central recurring elements in the franchise and how they shape and form franchise products; “Pokémon fandom and communities” dives into the Pokémon fan communities and the social side of the franchise; and “Cultural influences in and of Pokémon” offers perspectives on lasting global cultural impacts of Pokémon. Together, these perspectives offer an updated view on the Pokémon franchise as a whole and provide readers a holistic overview on what has made Pokémon the world's currently most valuable media franchise and a cultural juggernaut.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eSamuli Laato\u003c\/b\u003e is Lecturer in Information Systems at the University of Turku, Finland. He has published 29 peer-reviewed studies regarding the Pokémon franchise, currently the most in the world. He appeared in the Standford-Elsevier top 2% most cited scholars of 2024 list.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eElina Koskinen \u003c\/b\u003eis a postdoctoral research fellow at the Centre of Excellence in Game Culture Studies and Game Research Lab at Tampere University, Finland. Her dissertation examined memorable player experiences in the context of Pokémon GO.\u003cbr\u003e\u003cb\u003e\u003cbr\u003ePiotr Siuda\u003c\/b\u003e is Associate Professor in the Faculty of Cultural Studies at Kazimierz Wielki University in Bydgoszcz, Poland. His research spans internet studies and game studies. He has authored articles and serves as an editor in several top-tier journals.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798216490067\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51197864673420,"sku":"9798216490067","price":117.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9798216490067","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}