An in-depth exploration of Tyler, The Creator's evolution as an artist and cultural force, positioning his audiovisual productions as a watershed in American hip hop.

Through close analysis of his music videos, lyrics, and performances-as rapper, producer and director-it examines how Tyler redefines race, gender and identity in contemporary Black expression. Engaging postcolonial theory, critical race studies and media analysis the book draws on the work of Frantz Fanon to unpack music videos like “Yonkers,” “Buffalo,” “Find Your Wings” and “Sorry, Not Sorry” alongside original ethnographic research in Los Angeles. Featuring a conversation with Luis “Panch” Perez, director of photography for many of Tyler's videos, Tyler, The Creator's Hip Hop Revolution illuminates one of the most visionary and subversive figures in the current music landscape.

Gustavo Souza Marques (aka Gusmão) is an Assistant Professor in the Department of Musicology at the University of Michigan, USA. An ethnomusicologist, drummer and beatmaker, he combines academic research with artistic practice. Previously a Postdoctoral Fellow with the international CIPHER project, Dr. Marques combined scholarship and hip hop music production through collaborations across the Americas, including with iconic Mexican rapper MC Luka. He is now expanding this research further throughout the region.