{"product_id":"9798765143933","title":"Digital Political Marketing in Africa Branding, Elections, and Social Media in a Disrupted Age","description":"\u003ch1\u003eDigital Political Marketing in Africa\u003c\/h1\u003e\u003ch2\u003eBranding, Elections, and Social Media in a Disrupted Age\u003c\/h2\u003e\u003ch3\u003eAlbert Chibuwe | Allen Munoriyarwa\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eTracing the evolution of digital political marketing across Africa, this book unpacks new technologies and approaches to political campaigns and their influence on elections. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this 'disrupted age', politicians, elites, and citizens engage with politics in the digital sphere more than ever before, influencing high-stakes elections. This book examines the emerging practices of political marketing in Africa from Tik Tok to YouTube. It analyses  AI use, celebrity endorsements, and big data decision-making in African elections.\u003cbr\u003e\u003cbr\u003eAs digital platforms expand, voters and candidates can now easily connect with each other. This book unpacks how, in this process, the power dynamics between the voters and incumbents are increasingly being (re)shaped and digital tools turn voters into citizen political marketers. \u003cbr\u003e\u003cbr\u003eRather than being merely liberative, digital political marketing also has negative consequences on democracy. Chapters in this book examine the deployment of dark political marketing campaigns and explores how digital ecosystems have strengthened negative political marketing.\u003cbr\u003e\u003cbr\u003eBringing together international scholars, this volume untangles the complex new developments in digital political marketing across African contexts.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eAlbert Chibuwe\u003c\/b\u003e is Senior Lecturer in the Department of Media, Communication, Film, and Theatre Arts at Midlands State University, Zvishavane Campus, Zimbabwe and Research Fellow in the Department of Communication Science at the University of South Africa (UNISA), South Africa.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAllen Munoriyarwa \u003c\/b\u003eis Professor of Journalism in the Department of Marketing, Public Relations, and Communication at Walter Sisulu University, South Africa.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 January 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798765143933\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51223600496780,"sku":"9798765143933","price":117.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_a5fff5f4-31c9-49c2-b575-2e104b867239.jpg?v=1783078536","url":"https:\/\/lateknightbooks.com\/products\/9798765143933","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}