{"product_id":"9798868801549","title":"Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites","description":"\u003ch1\u003eSpeed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites\u003c\/h1\u003e \u003ch2\u003eEdgar, Matthew\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eFaster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSpeed Metrics Guide\u003c\/i\u003ehelps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe best metrics and tools to help you measure website speed, including Google's Core Web Vitals\u003c\/li\u003e\n\u003cli\u003eHow and when to best use each metric\u003c\/li\u003e\n\u003cli\u003eWhere each metric fits within the website loading process\u003c\/li\u003e\n\u003cli\u003eHow to use each metric to find different ways of improving website speed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eWho This book Is For\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNon-technical audience, including marketers, SEOs, designers, and UX professionals. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-02-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9798868801549\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/979-8-8688-0155-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 242\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":44395132321932,"sku":"9798868801549","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9798868801549.jpg?v=1776870757","url":"https:\/\/lateknightbooks.com\/products\/9798868801549","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}