{"product_id":"9798868826009","title":"The Fundamentals of Content Analytics A Practical Guide for Marketing and Communications Professionals","description":"\u003ch1\u003eThe Fundamentals of Content Analytics\u003c\/h1\u003e\u003ch2\u003eA Practical Guide for Marketing and Communications Professionals\u003c\/h2\u003e\u003ch3\u003eRuss Bahorsky\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Business \u0026amp; Productivity Software \/ Business Intelligence\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003eFrom feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than ever—often with limited visibility into what’s working and why. This book bridges the gap for professionals who need practical, strategic analytics skills but lack technical backgrounds.\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eFeaturing a clear, accessible, and actionable approach, author Russ Bahorsky brings a research-informed perspective to using content data to drive better decisions in today’s digital-first organizations. The book introduces foundational concepts in content measurement, to help you formulate better research questions, and how to collaborate with data experts. With real-world case studies and accessible frameworks, it demystifies analytics without oversimplifying it. \u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003eWeb Content Analytics\u003c\/em\u003e is not a book about becoming a data scientist—it’s a book about asking better questions, building smarter processes, and creating content that connects. \u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e \u003c\/p\u003e\r\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\r\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eAlign content analytics with business and mission goals.\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eAsk effective research questions that guide data strategy.\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eGain practical methods for collecting, organizing, and analyzing content data and using it to make better business decisions.\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eCollaborate effectively with data experts and communicate insights clearly.\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eApply ethical data practices and prepare for emerging trends in content analytics.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWho This Book is For\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eMarketing and communications professionals, content strategists and editorial managers, brand and campaign leads, nonprofit and higher education communicators, graduate students in marketing or communication\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eAs a professional immersed in content strategy and audience engagement, \u003cstrong\u003eRuss Bahorsky\u003c\/strong\u003e brings both practical experience and a research-informed perspective. With an MBA in marketing from Johns Hopkins University and credentials in UX from Nielsen Norman, Russ has led content teams at National Geographic, APA, and the University of Virginia. He help organizations connect storytelling to outcomes using measurable strategies, and this book is built from that real-world insight.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eApress\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eApress\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798868826009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e423\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":46190018363532,"sku":"9798868826009","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9798868826009_1b4f1ad6-8983-4d81-b6d0-6d71325d830f.jpg?v=1781088244","url":"https:\/\/lateknightbooks.com\/products\/9798868826009","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}