This book provides a practical, end-to-end guide to implementing Salesforce Marketing Cloud Growth, taking readers from foundational architecture and Data 360 design through platform configuration, campaign execution, analytics, AI integration, and ongoing operations. It begins with the core Salesforce platform, licensing considerations, and Data 360 credit economics before moving into the data layer, covering data streams, mapping, identity resolution, and consent management. Readers then progress through Marketing Cloud Growth configuration and daily marketing operations, including segmentation, Flow Builder, email and SMS creation, and campaign activation, with an emphasis on sound implementation decisions and verification.

The book also explores analytics and reporting through Salesforce, Data 360, and Tableau, followed by practical guidance on integrating Agentforce safely into marketing workflows. Real-world case studies demonstrate how the platform can be implemented even under severe resource constraints, while the final section addresses troubleshooting, maintenance, GDPR compliance, and migration from Marketing Cloud Engagement. Together, these topics provide readers with a complete roadmap for building, operating, governing, and evolving a modern Salesforce marketing environment.

What You Will Learn

• Design a scalable Salesforce Marketing Cloud Growth architecture and make informed licensing and Data 360 investment decisions.
• Build a reliable data foundation using data streams, mapping, identity resolution, and consent management.
• Configure Marketing Cloud Growth for day-to-day enterprise marketing operations, including permissions, workspaces, segmentation, and campaigns.
• Create and activate email and SMS campaigns using Salesforce Flow Builder and modern marketing workflows.
• Measure marketing performance using Salesforce reporting, Data 360 metrics, and Tableau to move beyond vanity metrics.

This book is for: Salesforce Marketing Cloud Growth administrators, Salesforce architects and developers.

José de la Torre Casas is a technology consultant with nine years of active experience in the Salesforce ecosystem. He specializes in data architecture and implementing Marketing Cloud Growth, Data 360, and Agentforce for organizations that require a solid data foundation before scaling their marketing automation.

He holds 13 Salesforce certifications, including Marketing Cloud Next Consultant, Data 360 Consultant, Agentforce Specialist, Service Cloud Consultant, and Marketing Cloud Engagement Administrator. In addition to his corporate work, he serves as President of the Namaste NGO (Rasuwa Kids), where he led a zero-budget implementation of Data 360 and Agentforce Nonprofit, proving the platform's viability under severe resource constraints.

In 2026, he self-published his first technical books on the subject, Salesforce Marketing Cloud Next from 0 to Expert and the updated Salesforce Marketing Cloud Growth & Data 360 (available in both English and Spanish), which quickly gained organic traction and 5-star reviews within the Trailblazer community. He resides in Madrid, Spain, and actively writes about data architecture on LinkedIn.