Ribbon Culture: Charity, Compassion and Public Awareness

Moore, Sarah E.H.

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-01-17

Format: Paperback

ISBN-13: 9780230247895

DOI: 10.1057/9780230583382

Dimensions: 229.0cm x152.0cm

Pages: 190.0