International Place Branding Yearbook 2011: Managing Reputational Risk

Go, Frank M.; Govers, Robert

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-09-29

Format: Hardcover

ISBN-13: 9780230279537

DOI: 10.1057/9780230343320

Dimensions: 235cm x155cm

Pages: 213