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If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.
Published by: Palgrave Macmillan
Publication Date: 2011-05-31
Format: Hardcover
ISBN-13: 9780230284876
DOI: 10.1057/9780230307568
Dimensions: 235cm x155cm
Pages: 210