Meta-Luxury: Brands and the Culture of Excellence

Ricca, M.; Robins, R.

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-04-26

Format: Hardcover

ISBN-13: 9780230293571

DOI: 10.1057/9781137005663

Dimensions: 235cm x155cm

Pages: 224