Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Ingwer, M.

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-07-16

Format: Hardcover

ISBN-13: 9780230340275

DOI: 10.1007/978-1-137-51200-0

Dimensions: 235cm x155cm

Pages: 235