Luxury Strategy in Action

Hoffmann, J.; Coste-Manière, I.

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-12-02

Format: Hardcover

ISBN-13: 9780230354548

DOI: 10.1057/9780230361546

Dimensions: 235cm x155cm

Pages: 205