The DNA of Customer Experience: How Emotions Drive Value

Shaw, C.

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-05-10

Format: Hardcover

ISBN-13: 9780230500006

DOI: 10.1057/9780230210813

Dimensions: 216cm x140cm

Pages: 186