Strategic Management

Ansoff, H.

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-05-11

Format: Hardcover

ISBN-13: 9780230525481

DOI: 10.1057/9780230590601

Dimensions: 216cm x140cm

Pages: 251