Sensory Marketing

Hultén, B.; Broweus, N.; Dijk, M. van

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-05-21

Format: Hardcover

ISBN-13: 9780230576575

DOI: 10.1057/9780230237049

Dimensions: 229cm x152cm

Pages: 183