Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Lindgren, Mats; Bandhold, H.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-03-31

Format: Hardcover

ISBN-13: 9780230579194

DOI: 10.1057/9780230233584

Dimensions: 235cm x155cm

Pages: 204