Rolling Out New Products Across International Markets: Causes of Delays

Chryssochoidis, G.

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Details

Published by: Palgrave Macmillan

Publication Date: 2003-11-25

Format: Hardcover

ISBN-13: 9780333794647

DOI: 10.1057/9780230508996

Dimensions: 216cm x140cm

Pages: 249