Low-Cost, Low-Tech Innovation New Product Development in the Food Industry

Sale price  $36.89 Regular price $40.99

Low-Cost, Low-Tech Innovation New Product Development in the Food Industry

Sale price  $36.89 Regular price $40.99

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Routledge Studies in Innovation, Organizations and Technology

Low-Cost, Low-Tech Innovation

New Product Development in the Food Industry

Vijay Vyas

Business & Economics / General

Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.

This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.

Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.


Publication Date: 12 December 2019
Publisher: Taylor & Francis
Imprint: Routledge
ISBN-13: 9780367867515
Format: Paperback softback
Page Count: 164
Weight (oz): 10.25

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