Customer Loyalty: How to Earn It, How to Keep It

Griffin, Jill; Herres, Robert T.

You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.

Details

Published by: Jossey-Bass

Publication Date: 2002-10-09

Format: Paperback

ISBN-13: 9780787963880

DOI:

Dimensions: 231.1cm x175.3cm

Pages: 272.0