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While there is now a tremendous focus on user-centered product design, research is often conducted without the prerequisite skills and best practices. This results in biased results, inaccurate insights, and product failures. This book aims to be accessible to both students and relevant professionals, without being too specialist or too general. The book helps readers:

• Plan and prepare for user research sessions
• Choose the most appropriate user research methods for the research question
• Formulate questions that are appropriate for user research
• Use qualitative user research methods, such as user interviews, contextual inquiries, and usability testing, and analyze findings

Comprehensively describing qualitative (i.e., ethnographic, participatory and evaluative) and quantitative user research methods, the book details how to choose a user research method depending on the problem statement and wider context. It also discusses how to persuade stakeholders to act on insights gained so that user research is not done in a silo.

Navin Rizwi has worked in technology, television and publishing and is currently the Head of Product at Condé Nast, where she is responsible for digital product and UX design for the British portfolio of magazine brands. She was previously at Viacom, NBCUniversal and Television New Zealand. She is passionate about creating products that shape culture and have lasting impact, and has worked on the following brands over the past ten years: MTV, Nickelodeon, Nick JR, Vogue, GQ, WIRED, CNTraveler, Glamour, BET, Vanity Fair, House & Garden, VH1, CMT, Tatler, World of Interiors, Universal Kids/Sprout, Amazing Race and Spartan Race. Navin was nominated for an Emmy Award for Outstanding Interactive Media in 2016 and has served as a judge in several categories since 2017. She has taught User Experience Research at UCLA since 2020.