This book offers readers a China-centric and people-focused practical guide to achieving sustainable Outward Foreign Direct Investment (OFDI) success in an increasingly polarized world.

It is written for Chinese leaders at all management levels who are engaging in OFDI or planning to do so. It highlights essential policy and process changes and emphasizes and illustrates the advantages offered by leveraging Chinese cultural values, attitudes and resultant behaviours in a global context. It also offers valuable insights into effective dealing with Chinese companies for foreign company executives and foreign government policy-makers and officials in target and host nations, as well as for those engaged in Foreign Direct Investment (FDI) in China. The book contains extensive Chinese company and industry case examples and topic-specific findings, plus analysis of individual Chinese companies’ successes and failures, as well as appropriate strategic and operational best practice for both Chinese and non-Chinese companies involved in cross-cultural mergers and acquisitions.

This is a practical book of interest to Chinese business managers, Human Resources and strategic planning executives, as well as non-Chinese practitioners interested in understanding Chinese companies and culture.

Leigh Baker has extensive leadership experience in the Asia-Pacific region and globally. His 25 years of engagement with China includes eight years living and working in China as a strategic corporate executive, management consultant and executive coach. He has a PhD in International Business and Asian Studies from Griffith University, Australia, and an MBA degree from Aston University, UK.