This fifth edition introduces readers to persuasive technique and scholarship while weaving in current and historical events to add context to perspectives from rhetoric, critical theory, and social science.

The text continues its examination of current and classical theory through the lens of contemporary culture, illuminating how theory is relevant to our experiences today. It again draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. This edition explores the intersections of social and digital media and persuasion, demonstrating how digital environments have transformed the basic principles of persuasion. It outlines the persuasive nature and ethics of AI and the unique ethical challenges posed by algorithmic persuasion and microtargeting. Discussion questions, exercises, and key terms are provided for each chapter.

Persuasion in Society is a valuable tool for undergraduate students of communication, media studies, politics, psychology, and business and advertising.

Online resources for instructors, including PowerPoint slides, sample syllabi and a test bank are available at www.routledge.com/9781041147091.

Andi McClanahan is a Professor of communication at East Stroudsburg University of Pennsylvania, USA.

Joseph Sery is an Associate Professor of communication at Christopher Newport University, USA.