This book is a definitive guide to the study and practice of tourism. Conceived as an ultimate encyclopaedia and reference guide, it offers a structured, insightful, and contemporary exploration of the tourism sector in all its dimensions. The author critically engages with the complexities of the tourism industry and contributes meaningfully to its innovation and growth. Through global case studies and practical illustrations, the book equips readers with a comprehensive understanding of the tourism system—encompassing destinations, experiences, travellers, and service providers. It delves into emerging themes such as digital transformation, sustainability, changing consumer behavior, and post-pandemic recovery, making it an essential guide for navigating the dynamic future of tourism.

An all-encompassing resource that bridges academic theory with industry application, it will be indispensable for students, educators, trainers, researchers, tourism professionals, government departments, tourism boards, and industry associations. It will also serve as a core academic text and as a practical manual, supporting training, policymaking, and professional development.

Shailja Sharma, BBA (Management), MBA (Marketing), MTM, Ph.D., UGC (NET & JRF), is currently working as Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM) at the Noida, India campus of the Institute. She is a certified trainer by the World Federation of Tourist Guide Associations (WFTGA), London, and has been instrumental in training over 3000 tour guides and leaders. Sharma has played a key role in the development of the ‘Fundamental Glossary for Tourism’ by the Commission of Scientific and Technical Terminology, Ministry of HRD, Government of India, and has contributed as an expert reviewer for the NCERT book on tour guiding for Class 12. She has also contributed significantly to the design and development of Massive Open Online Courses (MOOCs) for IGNOU under the initiative of Ministry of Human Resource Development (MHRD), expanding the reach of quality education in tourism to a global audience through digital platforms.