The second edition of Business Innovation in the AI Era integrates cutting-edge insights on innovation, artificial intelligence, and strategic frameworks to address the rapidly evolving business landscape. This comprehensive textbook includes updated case studies and practical applications for enhanced learning.

The text offers readers a deeper understanding of innovation through enriched conceptual frameworks, real-world scenarios, and mini case studies. Key updates include an expanded discussion of the TRIAL© Innovation and VASTEFA© leadership Frameworks, and a new chapter on Agentic AI innovations. The visual toolkit including figures, tables, and exhibits have grown significantly to more than hundred, and every chapter now strengthens its arguments with real-world business examples, while the refreshed mini case study portfolio highlights global innovation transformations at some of the most inspiring industry leaders.

Readers will gain actionable insights to navigate digital transformation and organizational innovation effectively.

This book is for BBA and Weekend MBA students; Full-time MBA, engineering, and master’s in management, information systems and supply chain management students working on action-based corporate projects; innovation and strategy consultants; and business executives leading AI adoption, innovation, and digital transformation.

Vijay Pandiarajan, PhD, is a faculty member of the Technology and Operations Department at the Ross School of Business, University of Michigan, Ann Arbor, USA, where he focuses on teaching and researching innovation and technology. Recognized by Poets & Quants among the top undergraduate business professors, he brings a blend of academic rigor and deep industry experience to his work. Before joining the Ross School faculty, he held leadership positions at global companies including Accenture (formerly Andersen Consulting), Verizon, and Whirlpool Corporation. Earlier in his career, he built Jaguar fighter planes at Hindustan Aeronautics Ltd., collaborating with British Aerospace, Safran (previously Turbomeca), and Rolls-Royce.