As manufacturers increasingly bundle products with services and digital platforms transform on-demand service delivery, designing effective incentive mechanisms has become a central challenge. This book presents an integrated analytical framework to address this challenge across product-service systems and digital platforms.

The book examines incentive mechanisms in two key contexts. First, it explores extended warranty markets, where information asymmetry and decentralized supply chains influence reliability investment and channel coordination. Second, it investigates ride-hailing platforms, where price regulation constrains surge pricing. In this setting, alternative governance mechanisms, such as qualification requirements, dispatch prioritization, and differentiated commissions, enhance temporal labor allocation. By combining rigorous models with practical industry applications, the book provides a unified perspective on incentive mechanism design for modern service systems.

This book will appeal to researchers, graduate students, and practitioners in operations management, supply chain management, service operations, and platform economics.

Qin Zhou is an assistant professor at Shanghai International School of Chief Technology Officer and Asia-Europe Business School, East China Normal University. Her research focuses on operations, supply chain management, and the platform economy under emerging business models.