This second edition offers a holistic, contemporary and practical exploration of responsible business across the global fashion industry. Combining established concepts with updated international case studies and insights from industry experts, it examines how environmental, social and commercial considerations can be embedded in everyday decision-making.

At its heart is the authors’ Responsible 9 Framework™, first introduced in the original edition. The framework guides readers through nine interconnected areas: Conscious Item, Circular Services, Community, Perceived Value, Accountable Systems, Green Environment, Governance, Honest Communication and Storytelling Platforms. Together, these explore the decisions behind what fashion businesses make, how they operate, the value they create and how they communicate with their stakeholders. This revised edition addresses developments in circular business models, supply chain transparency, emerging technologies, changing consumer expectations and sustainability regulation. New and updated case studies and expert perspectives connect theory to contemporary fashion business practice. Learning outcomes, key takeaways and Chapter challenges throughout the book encourage critical thinking and practical application. Written for advanced undergraduate and postgraduate students in Fashion Management, Fashion Business and Fashion Marketing, the book is equally relevant to educators and fashion industry practitioners seeking to put responsible principles into practice.

Sennait Ghebreab is Programme Leader, Fashion Business, at the Istituto Marangoni School of Fashion, UK.

Sally Heale is Senior Lecturer at University of Westminster, UK and a Senior Tutor, Fashion Business, at the Istituto Marangoni School of Fashion, UK.