This book is a comprehensive, practical guide exploring AI's transformative impact on international commerce. It equips readers to harness emerging technologies responsibly within an increasingly digital global economy.

Endorsed by the WTO Director-General, this text was custom-developed and class-tested in the WTO Modular Programme. Moving beyond theory, it blends AI fundamentals - like generative AI, predictive analytics, and digital twins - with real-world applications in logistics, finance, and customs. Readers benefit from applied learning tools, including implementation roadmaps, industry case studies, hands-on activities, and a final capstone project designed to solve contemporary operational challenges.

This text targets upper-level undergraduate and postgraduate students, serving as an ideal textbook for courses on topics like international trade, supply-chain management, logistics, operations management, business analytics, and digital transformation. It also provides a vital blueprint for industry professionals driving digital strategy and operational excellence.

Celestine Iwendi is Professor of Artificial Intelligence and Head of the Centre of Intelligence of Things (CIoTh) at the University of Greater Manchester, UK. An IEEE Brand Ambassador, TEDx Speaker and IEEE Communications Society Distinguished Lecturer, he has over 26 years’ experience in AI, IoT, cybersecurity, computer vision and intelligent systems, with particular expertise in AI-driven healthcare. Recognised by the Royal Academy of Engineering under the Exceptional Talent Scheme, he has been listed among Elsevier–Stanford’s World’s Top 2% Scientists for six consecutive years. In the 2026 Scholarly Index rankings for AI in Healthcare, he was ranked 57th globally and 2nd in Great Britain for 2021–2025 research impact. He also received the 2025 Herbert Simon Award and was recognised by ScholarGPS among the top 0.05% of scholars worldwide.