Optimize your auction to bring in top dollar

Raffles and auctions are a time-honored favorite among fundraising vehicles. When well-organized, these events can bring in sizeable revenue � but when poorly-run, have the potential to generate debt and much wasted time. Profitable Raffles and Auctions: 72 Ways to Boost your Revenue helps generate top dollar, offering expert tips and advice for getting the most out of your fundraising event. Fresh ideas merge with the perspective of experience to reveal what works, what doesn't, and what you should do differently to stand out and attract attention.

Scott C. Stevenson is the editor of Profitable Raffles and Auctions: 72 Ways to Boost Your Revenue, published by Wiley.