Luxury Brands in Emerging Markets

Atwal, G.; Bryson, D.

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-03-11

Format: Hardcover

ISBN-13: 9781137330529

DOI: 10.1057/9781137330536

Dimensions: 216cm x140cm

Pages: 214