India Reloaded: Inside India’s Resurgent Consumer Market

Sinha, D.

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-06-26

Format: Hardcover

ISBN-13: 9781137367099

DOI: 10.1057/9781137367105

Dimensions: 216cm x140cm

Pages: 184