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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Published by: Palgrave Macmillan
Publication Date: 2015-09-30
Format: Paperback
ISBN-13: 9781137382290
DOI: 10.1057/9781137382306
Dimensions: 216cm x140cm
Pages: 236