City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

Paganoni, M.

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

Details

Published by: Palgrave Pivot

Publication Date: 2015-01-13

Format: Hardcover

ISBN-13: 9781137387950

DOI: 10.1057/9781137387967

Dimensions: 216cm x140cm

Pages: 162