Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

Hoffmann, Jonas; Lecamp, Laurent

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-07-30

Format: Hardcover

ISBN-13: 9781137481443

DOI: 10.1057/9781137481467

Dimensions: 216cm x140cm

Pages: 252