Internet Marketing and Big Data Exploitation

Chaston, I.

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-02-10

Format: Hardcover

ISBN-13: 9781137488947

DOI: 10.1057/9781137488961

Dimensions: 216cm x140cm

Pages: 287