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Competing against Multinationals in Emerging Markets

Competing against Multinationals in Emerging Markets Case Studies of SMEs in the Manufacturing Sector

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Competing against Multinationals in Emerging Markets

Case Studies of SMEs in the Manufacturing Sector

D. Williams

Business & Economics / Small Business

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.

Publication Date: 10 December 2014
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Pivot
ISBN-13: 9781137500304
Format: Hardback
Page Count: 134

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