Palgrave Studies in Practice: Global Fashion Brand Management

Jin, Byoungho Ellie; Cedrola, Elena

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems. 

Details

Published by: Palgrave Pivot

Publication Date: 2019-03-29

Format: Hardcover

ISBN-13: 9781137523518

DOI: 10.1057/978-1-137-52352-5

Dimensions: 210cm x148cm

Pages: 125