The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

Shaw, Colin; Hamilton, Ryan; Hamilton, Ryan

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Details

Published by: Palgrave Macmillan

Publication Date: 2016-08-20

Format: Hardcover

ISBN-13: 9781137534286

DOI: 10.1057/978-1-137-53430-9

Dimensions: 210cm x148cm

Pages: 216