City Branding: Theory and Cases

Dinnie, K.

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-12-03

Format: Paperback

ISBN-13: 9781349317585

DOI: 10.1057/9780230294790

Dimensions: 235cm x155cm

Pages: 239