Palgrave Studies in the History of the Media: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power

Rosendorf, N.

A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-01-01

Format: Paperback

ISBN-13: 9781349452644

DOI: 10.1057/9781137372574

Dimensions: 216cm x140cm

Pages: 267