Strategic Reinvention in Popular Culture: The Encore Impulse

Pfefferman, Richard

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-12-11

Format: Paperback

ISBN-13: 9781349476503

DOI: 10.1057/9781137373199

Dimensions: 216cm x140cm

Pages: 244