Real Luxury: How Luxury Brands Can Create Value for the Long Term

Pinkhasov, M.; Nair, R.

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-01-01

Format: Paperback

ISBN-13: 9781349484232

DOI: 10.1057/9781137395573

Dimensions: 216cm x140cm

Pages: 228