Audiovisual Translation in the Age of AI The Italian Fansubbing Phenomenon

Sale price  $40.49 Regular price $44.99

Audiovisual Translation in the Age of AI The Italian Fansubbing Phenomenon

Sale price  $40.49 Regular price $44.99

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Audiovisual Translation in the Age of AI

The Italian Fansubbing Phenomenon

Serenella Massidda

Language Arts & Disciplines / Translating & Interpreting

This book provides a comprehensive update of Audiovisual Translation in the Digital Age - The Italian Fansubbing phenomenon, the first book-length study of the fansubbing (fan-subtitling) phenomenon. Focusing on Italian fansubbing as a concept, the author explores this vibrant cultural and social phenomenon, describing its development from its inception in 2005 to the present day. The volume explores far-reaching issues related to fansubbing and crowdsourcing, highlighting the benefits, drawbacks and evolution of Web 2.0, and concludes with an assessment of the mediascape's transformation since the first edition's publication in 2015 into a hybrid of corporate control and residual grassroots practices. Fully updated and revised to reflect recent developments in translation studies, translation and audiovisual translation (AVT) scholarship, the subtitling profession, rapid platformization and the rise of artificial intelligence, this book will be essential reading for students, scholars, practitioners and professionals in the AVT sector, translation and interpreting studies, film and media studies (including media localization specialists), and digital culture experts. 

Serenella Massidda is Associate Professor at the Gabriele d‘Annunzio University of Chieti-Pescara, Italy and an Honorary Research Fellow at University College London, UK. 


Publication Date: 03 February 2027
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
ISBN-13: 9781349961658
Format: Hardback

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