A guide to designing experiences anchored in historical, theoretical, and ethical principles.

The crafting of experiences across galleries, websites, education and theme parks is evolving as a core tenet of the designer's role, yet rarely are ethical principles truly incorporated into the development of the outcomes. By looking at issues like cultural appropriation, divergent audiences, artificial intelligence, sustainable materials, amplified voices and many more, the book argues that now is the time to design experiences that are better, more thoughtful, and more ethical.

The author starts with considerations for the initial planning stages, before moving on to implementation ideas and techniques for designers and teams of all kinds. By exploring what an experience is, discussing narrative and storytelling, along with the grounding themes of ethical design principles, the book sets the stage so readers can critically reflect and assess their plans and own experiential ideas to create moments that stay with users.

Innovative global case studies - from Sprite's beach showers in Rio de Janeiro, Brazil, the gardens at Ryoan-ji temple in Japan to Dubai's Museum of the Future, and beyond – support the topical chapters, which each conclude by examining how ethics relate to the underlying themes. Drawing on theories of engagement from art, museums, and psychology, the book proposes ways designers can make experiences increasingly memorable, positive, resonant and immersive