Global History of Americanization Dreaming of a Nation Beyond Borders

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Global History of Americanization

Dreaming of a Nation Beyond Borders

Ludovic Tournès

History / United States / Revolutionary Period

How and why did the United States, a young nation born just 250 years ago, come to occupy such a central role across the world? From McDonalds in India, Hollywood in Japan, comic books in Australia, basketball in the Philippines and jazz in Scandinavia, America's influence is felt throughout the globe. This book offers a full history of this process of Americanisation, the ambition and means to shine on a global scale, and shows how the United States simultaneously created a nation and an empire.

With roots stretching back to the 18th century and the Wars of Independence, Ludovic Tournes argues that American society and culture was constructed and exported in a single process. With examples such as the spread of jazz, Cold War diplomacy, the internationalisation of Coca-Cola, the Fordist revolution and the export of democracy, this book shows how American exports have reconfigured the world economically, politically and culturally. Following its transformation over the 19th and 20th centuries, A Global History of Americanisation follows the story of how American society and culture spread both at home and abroad, illustrates how the American dream took shape on a global scale throughout the 20th century, and asks why it has begun to fade in the 21st.

Ludovic Tournès is Professor of Global History at University of Geneva, Switzerland. An expert in transnational cultural history he has published 10 books, including Américanisation. Une histoire mondiale XVIIIe-XXIe siècles (French edition published 2020) which won the Grand Prix des Rendez-vous de l'histoire de Blois in 2021.

Publication Date: 25 February 2027
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Academic
ISBN-13: 9781350562165
Format: Paperback softback
Page Count: 288
Weight (oz): 17.76

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